The world has been measuring soft skills wrong!
They try to measure it just like measuring hard skills such as calculus, and that's why they fail!
When they try to measure how much you know about something like ethics or empathy, it is ridiculous!
Everybody knows they shouldn't steal, but they still do!
Why? Because they don't have that kind of culture, the constant reminder, the awareness.
IITTI Cellphone Learning is that constant reminder. A weekly video lesson on empathy, resilience, ethics, and more... Instead of measuring competency (how much you know), we measure awareness (how often you get exposed to the message).
Whitepaper on why videos are best for learning soft skills (Courtesy of BizLibrary)