How do I do marketing using IITTI for my business?

For trainers

 

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Find those with the most urgent need

 

 

We will start out with the business category. Why? Because this satisfies the most urgent need of people, namely:

Jobs! Jobs! Jobs!

That is, job-seekers (particularly university students) have the most urgent need to get soft skills training in order to distinguish themselves from their competition. The driver (ie motivational driving force) for university students are the human resources (HRs) of companies; if HRs say they prefer job-applicants with IITTI credentials, then university students will be more than eager to get IITTI training. So the first step is to make aware of the IITTI Standard to HRs in your market, and eventually sell training to university students.

Once you have HRs being more aware of IITTI Standard, your next step in getting to university students are educating career counselors and student clubs at various universities. These counselors and clubs will listen to you once they hear that you have company HRs giving preference to job-applicants with IITTI's World Civility Index credentials.

 

 

 

 

Step 1

 

 

Recommend HRs to adopt IITTI

Set up 'Lunch & Learn' seminars for company HRs. You position yourself as the expert with something game-changing to offer, which is the IITTI Standard. You educate them that they no longer have to suffer from empty claims from job-applicants on CVs about how good their communication skills are and what a great team-player they are. Now HRs can specifically ask for solid proofs and give preference to those job-applicants with IITTI's World Civility Index credentials.

Here's how: Recommend HRs to improve their 'employer branding' by adding an extra line in their job ads stating they prefer applicants with the IITTI certification.

A simple one-line can help HRs pre-screen and attract job applicants who already understand the importance of soft skills.

Zero costs for company, better quality new hires!

A sample job ad: How to use IITTI for HR Actual recruiting ad

You should advise HRs to go to www.IITTI.org/123. This is the shortcut to the employer's area where there are exact instructions of how to add this one line.

Collect companies' job ads

Carefully collect these job ads. They will serve as your ammunition for why your image training is relevant to university students in Step 2 next.

 

 

 

 

Step 2

 

 



Set up 'Lunch & Learn' seminars for university career counselors and student club leaders. Using concrete HR job ad examples from your previous HR seminars who are aware of IITTI, educate the counselors and student leaders about the advantage for their students being able to show soft skills credentials via the IITTI World Civility Index.

Here is the complete cycle: When employers want IITTI, counselors and student leaders will act!

Tip: If you feel you haven't collected enough job ads with preference to IITTI, but impatient to talk to universities, take heart, use as supplement the testimonial section: What People are Saying

 

 

 

 

Step 3

 

 

Jack pot! Set up training workshops for (paying) university students! Show them the proper dress code, the handshakes, the dining etiquette. Encourage them to write the IITTI Business Level 1 exam and earn World Civility Index points. And at the same time, introduce them to also earn World Civility Index points via the IITTI Reading Program through your specific IITTI link. For example:

         www.IITTI.org/UN/ReadingProgram?DrJoyce

where 'DrJoyce' is the trainer's brand in this example.

How do you get your specific IITTI link for Reading Program? Talk to Patrick Chun, Executive Director of IITTI. You will get a custom-made, unique, specific link just for your training company. For IITTI to create this special link for you, you will need to provide your company logo, link to your company website and brand name (at the minimum, your brand name). You put this special link on your social media and website, or give it to your company clients. Every time a student pay for Reading Program through your link to spend it on reading articles, you will get pay for that.

All Reading Program's lessons are free except if a user wants to earn World Civility Index points, then there is a fee to buy "reading tickets" directly online via PayPal.

For paying user, after an article is read, he/she can answer a multiple-choice question, and, if correct, earns one (1) 'World Civility Index' point. There is a limit of one (1) lesson per day for earning World Civility Index. There is no limit as to how many lessons a user can take over time.


What you are actually doing is an effective way to continuously engage your audience through a 'blended learning' approach; that is, the use of classroom face-to-face mixed with IITTI Reading Program.

In our focus on university students:

The IITTI Reading Program is a form of informal learning or micro-learning, and serves as an awareness reminder, leading the users to consider taking more formal, classroom training from you.